Aug 28
Gay Twitter is Thirsting Hard over Jeremy Allen White's New Calvin Klein Ad
Kilian Melloy READ TIME: 2 MIN.
Jeremy Allen White is back in his Calvins, and a new skin-and-skivvies ad for the iconic line has gay Twitter gasping with thirst.
"After practically breaking the internet with his debut campaign for the American fashion brand," Variety reported, "'The Bear' star has reunited once again for another buzzy ad."
The previous ad had the 33-year-old actor "posing shirtless on a tattered couch that later got posted for sale on Facebook Marketplace," Variety noted, whereas for the new campaign "he's seen lounging poolside in Los Angeles, modeling the brand's latest underwear and denim."
"Mert Alas returned to shoot the campaign and video, set to The Shacks' 'Crimson and Clover,'" the outlet added.
In the clip, which runs just under a minute, White is seen climbing out out of a swimming pool fully dressed, playing with a dog, squinting into the camera, and letting water drip down his chiseled torso as he gulps a refreshing drink.
"Throughout the campaign, White dons Calvin Klein's Fall 2024 underwear and denim styles, including The 90s Straight, Slim Fit and Standard Straight Jeans, the 90s Trucker Jacket and the Monogram Logo T-Shirt," Variety detailed. "Underneath it all: the Modern Cotton Air and iconic Cotton Classic underwear, complemented by new sunglasses."
Calvin Klein posted stills, as well as video of the new spot, on its Instagram, garnering eager acclaim.
"What a time to be alive ❤️🔥," one commenter raved.
"Is this how he gets the Michelin star," another wisecracked.
But as thirst-worthy as all that might be, it was an image of White recumbent in a sheet-draped chair, clad only in a pair of grey Calvins, that raised temperatures across the internet.
The memes and exclamations flew thick and fast.
Kilian Melloy serves as EDGE Media Network's Associate Arts Editor and Staff Contributor. His professional memberships include the National Lesbian & Gay Journalists Association, the Boston Online Film Critics Association, The Gay and Lesbian Entertainment Critics Association, and the Boston Theater Critics Association's Elliot Norton Awards Committee.