July 26, 2023
Halloween Arrives at Bath & Body Works
Christopher Ehlers READ TIME: 3 MIN.
It may be July, but Bath & Body works is getting a jump on spooky season a little early this year. Beginning now, the classic purveyor of some of America's best loved candles, soaps, and scents has their entire Halloween collection online, not to mention a slew of other non-spooky autumn products.
According to a press release, this year's collection of nearly 100 limited-edition products is bigger than ever, and stores will feature an immersive shopping experience including spooky sounds and festive displays.
"Thanks to our customers' fervor and demand, it's a thrill to expand our Halloween collection this year and celebrate their love for spooky season with them," said Jamie Sohosky, Chief Marketing Officer at Bath & Body Works. "Our Halloween assortment is notoriously known to sell out quickly. That's why we rewarded members of our loyalty program with exclusive early access to the highly anticipated launch."
"Our customers have always had a passion for Halloween, and as we've seen that passion grow in recent years, it's been an exciting challenge to continue to surprise and delight them with new, innovative ideas year after year," said Betsy Schumacher, Chief Merchandising Officer at Bath & Body Works. "With this year's Halloween collection, we wanted to give customers the spooky details they love with a bewitching twist to help transport them to enchanted castles and haunted graveyards."
Will you stock up early and fill your home with the scents of fall?